Construction · A sourcing playbook
A commercial GC needs superintendents, PMs, and estimators. The people who can actually run a $30M job are running one right now, for somebody else. Here is how you reach them without a job board.
Construction leadership does not job-hunt. Supers get hired by reputation, poached at the tailgate, or recruited by an agency charging 20-25% of first-year salary. One placed super at $140K is a $30,000 fee.
But they are findable. They are listed on competitor project pages, they hold OSHA and trade certifications that show up in provider data, and the trades under them live in Facebook groups, not on LinkedIn.
Step 1 · Poach by target company
People Data Labs and RocketReach search by current employer. Load a target-company list of the GCs and subs in your market, filter by title and years in role, and you have the org chart of every crew you respect.
Title: Superintendent, Sr. PM, Estimator
1,890 results
Target companies: 14 regional GCs
312 match
8+ years, commercial projects
121 match
Step 2 · One click from LinkedIn
When anyone on your team sees a strong profile, the MSE Companion extension adds it to the pipeline in one click and the engine enriches the cell phone and personal email in the background. Your whole company becomes a sourcing team.
Added to: Superintendent — Uptown Tower
by D. Alvarez (Ops)
Enriched: mobile + personal email
ContactOut, RocketReach
On board in: 6 seconds
Stage: Sourced
Step 3 · Meet the trades where they are
Concrete finishers, crane operators, electricians: they are in trade Facebook groups, not on sourcing platforms. Run a targeted ad to a simple application form, export the leads CSV, and import it. The engine dedupes, enriches, and drops every lead into the pipeline next to your sourced candidates.
86 leads imported
Facebook lead form, 12-day campaign
71 enriched with mobile
Waterfall: PDL, SignalHire
Cost per enriched lead: ~$4.10
Ad spend + enrichment combined
Step 4 · Text, don’t InMail
The engine’s job ends with a verified cell number on the candidate card and the list exported to your ATS. Your recruiter or ops lead sends the text with a project hook: the job, the location, the duration. As replies come in, the board tracks who is warm before the pour.
One superintendent hired through your own engine instead of an agency saves a $25-30K fee. The engine costs $18K once. The math ends after the first hire, and the database keeps every candidate you have ever touched for the next project.
And when the market turns and you need to staff down then up again, the crews you built are still in your database, one text away.
This is an illustrative playbook showing how the engine is designed to be used in this vertical, not a customer case study. Numbers are representative of published provider and roster pricing.
$18K once. Full source code. Every provider at wholesale. Your infrastructure, your database, your candidates.
More playbooks
Healthcare Staffing
The state will sell you every licensed nurse in Kentucky.
Travel Nursing
Every travel nurse is back on the market in 13 weeks.
Legal
Every attorney in America is on a public roster.
Healthcare IT
There are only about 30,000 Epic-certified people on Earth.
Medical Sales
The rep you want is carrying a bag for your competitor.
Skilled Trades
The state publishes every licensed electrician. Nobody reads the list.