Healthcare Staffing · A sourcing playbook
A home healthcare franchise needs RNs and LPNs in three counties. Every agency in town is fighting over the same Indeed applicants. Here is the playbook that goes around the line instead of standing in it.
The nurses you want are not applying to anything. They are employed, tired of their commute, and one good text message away from a conversation. Job boards only show you the 10% who are actively looking, and every competitor sees the same list the same morning.
Meanwhile, the state Board of Nursing maintains a public record of every licensed nurse in the state: name, license type, status, and mailing address. Most states will sell you the full roster for a few hundred dollars under open records rules. Kentucky included.
Step 1 · Buy the haystack
One purchase, roughly the price of a single LinkedIn InMail bundle, and you are holding every RN and LPN in the state. Not profiles. Not maybes. Licensed, verified, current.
| Name | License | Status | County |
|---|---|---|---|
| Sandra Mitchell | RN 1104382 | Active | Jefferson |
| Denise Carter | LPN 2078841 | Active | Fayette |
| Rachel Nguyen | RN 1156209 | Active | Kenton |
| Monica Hayes | RN 1098773 | Active | Jefferson |
Step 2 · Import and filter
The engine dedupes the roster into your master database and filters by license type, status, and county. Three counties, active RN/LPN only, and the haystack becomes a target list.
89,412 records imported
Deduplicated against master database
Filter: RN + LPN, Active
61,730 match
Filter: Jefferson, Oldham, Bullitt counties
1,184 match
Step 3 · Enrich at wholesale
The enrichment waterfall runs each nurse through your connected providers. People Data Labs and Explorium match the identity, ContactOut and SignalHire fill in mobile numbers and personal emails. Around thirty cents a nurse, paid to the providers at their rates, not marked up by anyone.
People Data Labs
1,102 identity matches
ContactOut
871 mobile numbers found
SignalHire
204 additional emails filled
Total spend: ~$360
$0.30 per enriched nurse
Step 4 · Hand your recruiters a warm list
Nurses answer texts between visits, not InMails. The engine hands your recruiter an enriched list with verified cell numbers, and pushes it to the ATS you already run outreach from. The message mentions the county, the schedule, and the differential. Your recruiter sends it, and the engine tracks each candidate’s stage from first touch to placement.
Your competitors pay $13,000 a year to search a national database that shows them the same active job seekers everyone else sees. You own the entire state registry, enriched with direct contact info, in a database that belongs to you permanently.
Re-order the roster each quarter and diff it against your database: every newly licensed nurse in the state shows up as a new row. New grads, new arrivals, reinstatements. A standing pipeline for the price of a filing fee.
This is an illustrative playbook showing how the engine is designed to be used in this vertical, not a customer case study. Numbers are representative of published provider and roster pricing.
$18K once. Full source code. Every provider at wholesale. Your infrastructure, your database, your candidates.
More playbooks
Travel Nursing
Every travel nurse is back on the market in 13 weeks.
Construction
The best superintendent in town has never written a resume.
Legal
Every attorney in America is on a public roster.
Healthcare IT
There are only about 30,000 Epic-certified people on Earth.
Medical Sales
The rep you want is carrying a bag for your competitor.
Skilled Trades
The state publishes every licensed electrician. Nobody reads the list.